Brand story

The story of Cyell begins in the spring of 1994, when Cynthia and her friend Ella were looking for swimwear that reflected their unique style and confidence. They wanted something that went beyond fast trends-with iconic prints, excellent fit and premium quality. What began as an idea at the kitchen table grew into a brand for women who embrace their bodies and chart their own course.

Today, more than a million confident women worldwide shine in the swim and sleepwear of Cyell. Women who know that happiness can be found in the little things, like the perfect bikini that lets them shine, made from the finest materials and with attention to detail.

Cyell is for women like you, who know what looks good on them and choose style, comfort and confidence every day.

Cyell, once you know...